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This site ascendtravelperu.com has the following on the homepage, "Content on this page requires a newer version of Adobe Flash Player." We noticed that the website also said " By providing unique and unmatched experiences for the socially-conscious traveler, we help Andean communities beat poverty by empowering themselves through microenterprise, simple technology, education and health." It also stated " Sign up for or lead a service expedition! We need your help leading or participating in a life-changing service expedition. Check out and support our current projects! Read and follow our blog!." The header had travel peru as the highest ranking keyword. It was followed by humanitarian travel, voluntourism, and volunteer which isn't as ranked as highly as travel peru. The next words the site used was cusco travel. tours cusco was also included but might not be viewed by search crawlers.